This policy explains how Easyliving Heating & Cooling ("we", "us") handles personal information collected through easylivinghomecomfort.ca, including our estimate request form and our heat pump rebate calculator. We follow Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and Canada's Anti-Spam Legislation (CASL).
1. Information we collect
Information you give us
- Your name, phone number, email address and city or town.
- The service you are interested in — for example a heat pump, air conditioner, furnace, water heater or ductwork.
- Details about your home that help us prepare an estimate: your current heating system, approximate square footage, your project timeline, and whether you own the home.
- Anything else you choose to tell us in a message or on a call.
Information collected automatically
- Your IP address, browser type and device information.
- The page you submitted from, and the referring or campaign information in the link you clicked (for example utm_source, utm_campaign, or a Facebook click identifier).
- Cookies and similar identifiers set by us and by the advertising services described in section 4.
2. Why we collect it
- To respond to your request — to contact you, discuss your project and prepare a free, no-obligation estimate.
- To provide our services — to schedule visits, quote and install equipment, and provide service afterwards.
- To tell you about rebates or offers you may qualify for, where you have consented to hear from us.
- To measure and improve our advertising — to understand which ads lead to genuine enquiries.
- To keep our forms secure — to detect and block automated or fraudulent submissions.
3. How we contact you, and how to stop it
When you submit a form you agree that we may contact you by phone, text message or email about that request. Consent is not a condition of purchase. You can withdraw consent at any time — reply STOP to a text message, use the unsubscribe link in any email, or call or email us using the details at the bottom of this page. We will action the request promptly, and in any case within the time required by law.
4. Advertising and measurement
We advertise on Meta platforms (Facebook and Instagram). Our website uses the Meta Pixel and Meta's Conversions API to report that a form was submitted, so that we can measure which ads work and avoid counting the same enquiry twice. Where these tools send your email address, phone number, name or city to Meta as a matching signal, the values are hashed (irreversibly scrambled) before they are sent — Meta receives the hashed value, not the plain text.
You can control this in the ad preferences of your Facebook or Instagram account, and through your browser's cookie settings. Turning it off does not affect your ability to request an estimate or use anything on this site.
5. Who we share it with
We do not sell your personal information. We share it only with service providers who help us run the business, and only so they can do that work:
- Our customer relationship management (CRM) and messaging platform, which stores your enquiry and sends our follow-up emails and texts.
- Our website hosting and database provider, which stores form submissions so an enquiry is never lost.
- Meta, for the advertising measurement described in section 4.
- Installers, technicians or financing partners, where that is needed to complete work you have asked us to quote or carry out.
- Government or utility rebate administrators, where you ask us to help with a rebate application.
We may also disclose information where the law requires it. Some of these providers store data outside Canada, which means it may be accessible to the courts and authorities of that country.
6. How long we keep it
We keep enquiry and customer records for as long as needed to serve you and to meet our legal, tax and warranty obligations, and then delete or anonymize them. If you ask us to delete your information, we will do so except where we are required to keep it.
7. How we protect it
Our site is served over an encrypted (HTTPS) connection, form submissions are transmitted securely, and access to customer records is limited to staff who need it. No method of transmission or storage is perfectly secure, so we cannot guarantee absolute security.
8. Your rights
You can ask us to see the personal information we hold about you, correct it if it is wrong, withdraw your consent, or delete your information. Contact us using the details below and we will respond within 30 days. If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada at priv.gc.ca.
9. Children
This site is intended for adults. We do not knowingly collect information from children.
10. Changes to this policy
If we change this policy we will update the date at the top of this page. Please check back from time to time.
Contact us
Easyliving Heating & Cooling
Phone: (437) 525-0698
Email: info@easylivinghomecomfort.ca
Serving the Greater Toronto Area & Ontario